About Us
The sports bra nobody sizes correctly
Somewhere between seventy and eighty percent of women are wearing the wrong bra size. For sports bras the figure is worse, because the fit does something a regular bra doesn't have to: it has to hold up under impact.
Running generates around three to five times body weight in vertical force through the chest. A bra that fits fine standing still can fail completely at that load — and when it does, most people conclude they need a tighter band, which is usually the opposite of the problem.
Support comes from the band, not the straps. Around eighty percent of it. A band that rides up at the back is too loose, not too long, and tightening the straps to compensate just moves the load onto your shoulders.
What we tell you that most sites don't
Band and cup measured separately. Not S, M, L. A 34D and a 36C hold the same cup volume on different ribcages, and a size chart that collapses both into "Medium" is guessing on your behalf.
Impact level, stated plainly. Low for yoga and walking, medium for cycling and hiking, high for running and court sports. A low-impact bra worn for running isn't defective — it's the wrong tool, and nobody told you.
Compression, encapsulation or both. Compression flattens against the chest and works to about a C cup. Encapsulation supports each side separately and works better above it. Most people don't know the words, and the difference decides whether a bra works for them.
The rest of the kit
Leggings: squat test or it doesn't count. Opacity depends on fabric weight and how far it stretches. Anything under about 220 grams per square metre tends to go sheer under tension, and no photograph shows you that. We state the fabric weight.
Where the seams sit. A flatlock seam on the inner thigh is the difference between a comfortable run and chafing at kilometre six. It's visible if you know to look.
Waistband height and what it does. High-rise stays up under movement; mid-rise rolls down on some bodies and not others. Rise measurement is in the specification, and we publish it.
What we look for
Fabric weight, stated in g/m². It predicts opacity, compression and how the garment holds shape better than any adjective.
Recovery, not just stretch. Elastane gives stretch; the knit structure decides whether the garment returns to shape. Poor recovery is why leggings bag at the knee after three wears.
Seam construction at friction points. Inner thigh, underarm, band. That's where garments fail.
Fit graded across the range, not scaled up from one sample.
Plenty doesn't clear that. That's why the range stays small enough that we can say something specific about every item.
Ask before you order
The most useful message you can send us is your usual bra size and the brand it's from, plus what you'll be doing in it. From that we can tell you which band and cup to take, which impact level you need, and whether a style suits what you're describing.
For leggings, tell us your height and which size you take in jeans. Rise and inseam matter more than the label.
If the honest answer is "not this one", you'll get that answer.
We'd rather spend ten minutes helping you choose than process a return. Both are free to you. Only one ends with kit you actually wear.
What we won't do
Manufacture urgency. No countdown timers, no "only three left" when there are three hundred.
Chase trends. Activewear gets worn hard and washed weekly. A colour that was everywhere for one season looks exactly like that season for the two years the garment lasts.
Overclaim. A pair of leggings won't change your training. What good kit does is quieter — you stop adjusting, stop checking, stop thinking about what you're wearing. That's a small thing on any given session and a substantial one across a few hundred of them.
One thing worth knowing about washing
Skip the fabric conditioner. It coats the fibres and permanently reduces moisture-wicking — it's the single most common reason technical kit "stops working", and it isn't a fault in the garment.
Wash cool, inside out, and air-dry where you can. That advice costs us sales and it's true.
What you can count on
- Free UK delivery on every order
- 30 days to change your mind, including on sale items
- Try over your own clothing with the tags on — that won't affect your return
- No restocking fees
- Six years to pursue a claim for a fault, under the Consumer Rights Act
- A reply within one working day, from a person
Underwear and swimwear ship with a hygiene seal. Try them on over your own before removing it — once it's off, that item can't be returned.
Where we are
Fayrella LTD is an online store registered in Leeds. There's no showroom — the address below is for correspondence, not visits, and returns can't be dropped off there.
Email: support@fayrella.com
Phone: +44 113 229 1234
Customer service: Monday to Friday, 9:00 am–9:00 pm UK time
Saturday, Sunday and bank holidays: closed.
Fayrella LTD
Business address: Dewsbury Road, Leeds LS11 8LU, United Kingdom